Designing the Dream Childhood: Rainbow High™ Partners with Celebrity Momfluencer Haylie Duff to Launch the Dream & Design Studio™ Playset
Iconic Actor and Director Endorses New Fashion-Forward Fall Launches from the No. 1 Fashion Doll Brand to Instill Greater Confidence in Young Girls Press Contact: Amanda Magalski For MGA Entertainment MGA@finnpartners.com LOS ANGELES (October 11, 2023) — Rainbow High™, the leading fashion doll brand from one of the largest and fastest growing privately held toy […]
MGA Entertainment Initiates Merger with Zapf Creation AG
Media Contact: Vice President, Global Corporate Communications MGA Entertainment, Inc. +1.818.221-4431 news@mgae.com LOS ANGELES and Rödental, Germany; 9 October 2023 — MGA Entertainmet (MGA), one of the world’s largest and fastest growing privately held toy and entertainment companies, announced today that it intends to merge with Zapf Creation AG, Europe’s leading manufacturer of nurturing dolls. […]
L.O.L. Surprise!™ Unwraps a Sweet Surprise: A Delectable Collaboration with Haribo
Internationally Acclaimed Confectionary Brand, Haribo Joins Robust Portfolio of Best-in-Class Licensing Partners Unique to L.O.L. Surprise! Loves Mini Sweets™ Line Media Contact: Alan Hilowitz and London Detrick MGA Entertainment news@mgae.com LOS ANGELES, (October 5, 2023) — MGA Entertainmet (MGA), one of the world’s largest and fastest growing privately held toy and entertainment companies, and creator […]
MGA Entertainment and Crayola Sign Multi-Year Licensing Agreement for Production and Distribution of Toys and Licensed Products Under the L.O.L. Surprise!™ Brand
The agreement includes dolls under MGA’s L.O.L. Surprise! Loves brand and sub-licensing opportunities for other product categories Media Contact: Alan Hilowitz, MGA Entertainment news@mgae.com Constance Walker, Crayola, cwalker@crayola.com LOS ANGELES, (October 4, 2023) — MGA Entertainmet (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, and Crayola, […]
MGA’s Miniverse™ Announces First-Ever Exclusive TikTok Reality Competition Series, Bite Size, with a Grand Prize of $10K and the Opportunity to Design an Exclusive Capsule in an Upcoming MGA’s Miniverse Collection
Influencer Marc Sebastian Hosts Mini Food Challenges in the Toy-Inspired Kitchen with Celebrity Guest Judges Including Jake Shane, Ashley Yi, Ivan McComb, and Kouvr Annon to Inspire Comedy and Chaos Press Contact: Amanda Magalski For MGA Entertainment MGA@finnpartners.com LOS ANGELES (October 2, 2023) — MGA Entertainmet, one of the largest and fastest growing privately held […]
The Jim Henson Company Names MGA Entertainment Master Toy Licensee for its Emmy®-Winning Series Fraggle Rock: Back to the Rock in a Multi-Year Agreement
The Agreement Includes Toys Based on the New Series on Apple TV+ as well as Sub-Licensing Opportunities for Other Product Categories Media Contacts: Nicole Goldman, The Jim Henson Company, ngoldman@henson.com Alan Hilowitz, MGA Entertainment, news@mgae.com LOS ANGELES, September 26, 2023 — The Jim Henson Company, an established leader in family entertainment for more than 65 […]
L.O.L. SURPRISE!™ ROLLER DREAMS RACING HEADS TOWARD THE FINISH LINE ON NINTENDO SWITCH THIS FALL; PRE-ORDERS AVAILABLE NOW
Players can strap on their skates and glide along a variety of thrilling tracks in this exhilarating racing game based on the popular L.O.L. Surprise!™ Dolls EDISON, NEW JERSEY – Sept. 18, 2023 — Global sensation L.O.L. Surprise!™ is getting ready to roll as the new roller-skating racing game L.O.L. Surprise! Roller Dreams Racing coasts […]
MGA ENTERTAINMENT APPOINTS MEABRANDS AS LICENSING AGENT FOR MENA
Dubai, UAE — MGA Entertainmet (MGA), one of the largest and fastest growing toy and entertainment companies in the world, has appointed MEABRANDS as its licensing agent in select categories to continue the momentum of its portfolio of brands in the Middle East and North Africa (MENA) region. Under the agreement, MEABRANDS will represent L.O.L. […]
Legacy Brand Little Tikes and Girl Scouts of the USA Announce Partnership to Create Cookie Booth Playset to Foster Imaginative, Entrepreneurial Play for Children Ages Three and Up
Press Contact: Amanda Magalski MGA Entertainment news@mgae.com LOS ANGELES and Hudson, Ohio (August 29, 2023) — The Little Tikes Company, a wholly-owned subsidiary of MGA Entertainmet (MGA), one of the largest and fastest-growing, privately held toy and entertainment companies in the world, has entered into a licensing relationship with Girl Scouts of the USA to […]
Bratz Expands Partnership with Kylie Jenner to Release Highly Anticipated Bratz® x Kylie Fashion Dolls, Now Available for Preorder
Branded merchandising experience, Bratz World, slated to pop-up across the U.S. timed to Bratz x Kylie doll debut on shelves in October Contact: Amanda Magalski FINN Partners For MGA Entertainment MGA@finnpartners.com Christy Welder For Kylie Jenner cwelder@fullpic.com LOS ANGELES, August 21, 2023 — MGA Entertainmet (MGA), one of the largest and fastest-growing privately held toy […]