Little Tikes Launches the Story Dream Machine™ in Partnership with Random House Children’s Books Aimed at Encouraging Early Literacy

A happy little boy pretending to fill up a little tikes buggy with gas from the little tikes gas pump

All-New Innovative and Portable Projector Brings Storytime to Life for Children Ages 3-6 through Classic Story Collections Like Little Golden Books Press Contact: Amanda Magalski MGA Entertainment news@mgae.com NEW YORK, LOS ANGELES and Hudson, Ohio, August 14, 2023 — The Little Tikes Company, the brand trusted by parents and loved by kids for nearly 55 […]

Legacy Brand BABY born® Premieres First-Ever Animated Series

A young girl laying down with her Baby Born baby doll

Imaginative and educational five-minute long episodes are set to roll out beginning August 26 Press Contact: Alan Hilowitzb MGA Entertainment news@mgae.com LOS ANGELES, August 8, 2023 — MGA Entertainmet (MGA), one of the largest and fastest-growing privately held toy and entertainment companies in the world, in collaboration with Europe’s leading manufacturer of nurturing dolls, Zapf […]

Global Icon Kylie Jenner Is Welcomed into the Bratz® Pack in the Biggest Collaboration This Year as the Brand Launches its First-Ever Celebrity Bratz Collection

Five Bratz dolls posing together in front of a red and purple gradient background

Bratz Partners with the Beauty Mogul to Release New Bratz Collectibles Over the Coming Weeks Contact: Amanda Magalski For MGA Entertainment MGA@finnpartners.com Christy Welder For Kylie Jenner cwelder@fullpic.com LOS ANGELES, August 1, 2023 — MGA Entertainmet (MGA), one of the largest and fastest-growing privately held toy and entertainment companies in the world, announced today a […]

MGA Entertainment Brings Huggable, Ultra-Fluffy Innovation and Collectability to the Feature Plush Category with the Launch of its All-New Brand, Fluffie Stuffiez™

A fluffie stuffiez rainbow with it's thread being pulled by a child's hand from off screen

All-in-One Plush Toy Offers Hours of Fun and Three Ways to Play with Unique and Colorful Characters featuring Patent-Pending, Pullable Fluff Contact: Sophie Goldberg For MGA Entertainment MGA@finnpartners.com LOS ANGELES, Calif., July 31, 2023 — MGA Entertainmet (MGA), one of the largest and fastest-growing privately held toy and entertainment companies in the world, officially announced […]

Rainbow High™ Celebrates National Best Friend Day with New Survey Data: 90% of Moms Want Positive Friendships Portrayed in Kids’ Entertainment

Rainbow High Girls, Red Purple and Blue Dolls

Survey From MGA’s Leading Fashion Doll Brand Explores What Parents and Kids Look for in Young Friendships, with Authenticity and Confidence as Top Qualities Contact: Amanda Magalski For MGA Entertainment MGA@finnpartners.com CHATSWORTH, Calif., (June 8, 2023) — In celebration of National Best Friend Day, Rainbow High™, the leading fashion doll brand from MGA Entertainmet, Inc. […]

L.O.L. Surprise!™ Bubble Surprise™ Launches in June, Rounding Out Innovative Portfolio of New Toys in First Half of 2023

A red LOL Surprise doll and a collection of miniature red accessories

The Globally Popular Brand from MGA Entertainment Continues to Create New Dolls That Show Its Commitment to Innovation and Play Value through Transformation Features, Licensing Partnerships, and Reimagined Classics Contact: Sophie Goldberg MGA@finnpartners.com LOS ANGELES, (May 1, 2023) — Global sensation L.O.L. Surprise!™ from MGA Entertainmet (MGA) –one of the fastest growing and largest privately […]

New L.O.L. Surprise!™ Shoutouts Delivers Personalized Video Stories from Children’s Favorite Characters

A red LOL Surprise doll and a collection of miniature red accessories

MGA Entertainment and Aquifer Launch New Digital Licensed Category for Customized Animated Shorts Featuring Special Limited-Time Only Valentine’s Day Videos Contact: Amanda Magalski FINN Partners for MGA Entertainment MGA@finnpartners.com LOS ANGELES and AUSTIN, TEXAS; January 19, 2023 — MGA Entertainmet (MGA), one of the world’s fastest growing and largest privately held toy and entertainment companies, […]

MGA Entertainment’s Rainbow High Wins Doll of the Year for Second Consecutive Year in Doll Circle’s Annual Doll of the Year Awards

Leading Brands L.O.L. Surprise!™ , Rainbow High™, Bratz®, and MGA’s Miniverse™ Bratz® Minis Sweep Awards with Four Wins Contact: MGA Newsroom MGA Entertainment news@mgae.com LOS ANGELES, Dec. 13, 2022 — MGA Entertainmet (MGA), one of the world’s largest and fastest growing privately held toy and entertainment companies, took home four awards during The Doll Circle’s […]