MGA Entertainment, MGA Studios, and CAKE Sign Multi-Year Agreement for Distribution of New Children’s Television Series, Armorsaurs

Media Contact: Alan Hilowitz, MGA Entertainment/MGA Studios, news@mgae.com Tanya Peck, CAKE, tpeck@cakeentertainment.com LOS ANGELES and LONDON; October 16,2023 — MGA Entertainment (MGA), one of the largest and fastest growing privately

MGA’s Miniverse™ Announces First-Ever Licensed Partnership with Warner Bros. Discovery Global Consumer Products to Launch a Rare Elf Collectible Within Its Make It Mini Food™ Holiday Theme Collection

Pop-Culture Enthusiasts, Movie Buffs, Avid Foodies, and Kidults Alike Can Celebrate the 20th Anniversary of ‘Elf’ and Create Their Own

MGA Entertainment, MGA Studios, and CAKE Sign Multi-Year Agreement for Distribution of New Children’s Television Series, Armorsaurs

Media Contact: Alan Hilowitz, MGA Entertainment/MGA Studios, news@mgae.com Tanya Peck, CAKE, tpeck@cakeentertainment.com LOS ANGELES and LONDON; October 16,2023 — MGA

Designing the Dream Childhood: Rainbow High™ Partners with Celebrity Momfluencer Haylie Duff to Launch the Dream & Design Studio™ Playset

Iconic Actor and Director Endorses New Fashion-Forward Fall Launches from the No. 1 Fashion Doll Brand to Instill Greater Confidence

MGA Entertainment Initiates Merger with Zapf Creation AG

Media Contact: Vice President, Global Corporate Communications MGA Entertainment, Inc. +1.818.221-4431 news@mgae.com LOS ANGELES and Rödental, Germany; 9 October 2023

L.O.L. Surprise!™ Unwraps a Sweet Surprise: A Delectable Collaboration with Haribo

Internationally Acclaimed Confectionary Brand, Haribo Joins Robust Portfolio of Best-in-Class Licensing Partners Unique to L.O.L. Surprise! Loves Mini Sweets™ Line

MGA Entertainment and Crayola Sign Multi-Year Licensing Agreement for Production and Distribution of Toys and Licensed Products Under the L.O.L. Surprise!™ Brand

The agreement includes dolls under MGA’s L.O.L. Surprise! Loves brand and sub-licensing opportunities for other product categories Media Contact: Alan

MGA’s Miniverse™ Announces First-Ever Exclusive TikTok Reality Competition Series, Bite Size, with a Grand Prize of $10K and the Opportunity to Design an Exclusive Capsule in an Upcoming MGA’s Miniverse Collection

Influencer Marc Sebastian Hosts Mini Food Challenges in the Toy-Inspired Kitchen with Celebrity Guest Judges Including Jake Shane, Ashley Yi,

The Jim Henson Company Names MGA Entertainment Master Toy Licensee for its Emmy®-Winning Series Fraggle Rock: Back to the Rock in a Multi-Year Agreement

The Agreement Includes Toys Based on the New Series on Apple TV+ as well as Sub-Licensing Opportunities for Other Product

L.O.L. SURPRISE!™ ROLLER DREAMS RACING HEADS TOWARD THE FINISH LINE ON NINTENDO SWITCH THIS FALL; PRE-ORDERS AVAILABLE NOW

Players can strap on their skates and glide along a variety of thrilling tracks in this exhilarating racing game based